Perreault, William D., Jr. <br/><br/>
Essentials of marketing :  a global-managerial approach / 
William D. Perreault, E. Jerome McCarthy. 
 - 8th edition. 
 - Boston Burr Ridge :  Irwin/McGraw-Hill,  2000. 
 - xxvii, 592 pages :  colored illustrations ;  28 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> Includes glossary, and index. 
<br/><br/><label>ISBN: </label>0072894822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>SHS CIR 658.8 P42e 2000