TY  - BOOK
AU  - Peter, J. Paul.
AU  - Olson, Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0256261903
U1  - SHS CIR 658.8342 P44c 1999 
PY  - 1999///
CY  - Boston Burr Ridge
PB  - Irwin/Mc Graw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes glossary, and index
ER  -