Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legoherel, Isabelle Frochot, Youcheng Wang. - 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN : Routledge., 2019. - v, 594 pages : colored illustrations ; 25 cm.

Includes references and index.

9781138121294


Tourism--Marketing.
Hospitality industry--Marketing.

CIR 910.688 M341 2019