TY  - BOOK
AU  - Leventhal, Barry.
TI  - Predictive analytics for marketers: using data mining for business advantage 
SN  - 9780749479930
U1  - CIR 658.8302856312 L57p 2018 
PY  - 2018///
CY  - New York
PB  - Kogan Page Limited.
KW  - Marketing research
KW  - Consumer behavior
KW  - Data mining
N1  - Includes bibliography and index
ER  -