Pride, William M. <br/><br/>
Essentials of marketing management / 
William M. Pride, O.C. Ferrell. 
 - EDSA, South Triangle, Quezon City :  C & E Publishing Inc.,  2019. 
 - viii, 386 pages :  black and white illustrations ;  25 cm. 
<br/><br/><label>ISBN: </label>9789719811244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 P93e 2019