TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O.C.
TI  - Essentials of marketing management
SN  - 9789719811244
U1  - CIR 658.8 P93e 2019 
PY  - 2019///
CY  - EDSA, South Triangle, Quezon City
PB  - C & E Publishing Inc.
KW  - Marketing management
ER  -