Andrews, J. Craig. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
J. Craig Andrews, Terence A. Shimp. 
 - 10th Edition. 
 - Singapore :  Cengage Learning Asia Pte Ltd.,  2019. 
 - iv, 635 pages :  black and white illustrations ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814846875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising.<br/>Communication in marketing.<br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.42 An26a 2019