TY  - BOOK
AU  - Andrews, J. Craig.
AU  - Shimp, Terence A.
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9789814846875
U1  - CIR 658.42 An26a 2019 
PY  - 2019///
CY  - Singapore
PB  - Cengage Learning Asia Pte Ltd.
KW  - Sales promotion
KW  - Advertising
KW  - Communication in marketing
KW  - Direct marketing
N1  - Includes index
ER  -