Nagle, Thomas T.

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Muller. - 6th edition - New York : Routledge, 2018. - xiii, 331 pages : black and white illustrations ; 24 cm.

Includes index.

9780367247218


Pricing.
Marketing--Decision making.

CIR 658.816 N13s 2018