McDaniel, Carl. <br/><br/>
Marketing research / 
Carl McDaniel, Jr., Roger Gates. 
 - 6th edition. 
 - United States :  John Wiley & Sons,  2005. 
 - xxvi, 617 pages :  black and white illustrations ;  24 cm.,  paperback. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9812531815 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing research.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8302 M134 2005