TY  - BOOK
AU  - McDaniel, Carl.
AU  - Gates, Roger.
TI  - Marketing research
SN  - 9812531815
U1  - CIR 658.8302 M134 2005 
PY  - 2005///
CY  - United States
PB  - John Wiley & Sons
KW  -  Marketing research
N1  - Includes index
ER  -