Grigsby, Mike <br/><br/>
Marketing analytics :  a practical guide to improving consumer insights using data techniques / 
Mike Grigsby 
 - 3rd edition 
 - London, United Kingdom :  KoganPage,  2023 
 - xi, 322 pages :   illustrations ;  23 cm 
<br/><br/> Includes references and index 
<br/><br/><label>ISBN: </label>9781398608191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>CIR 658.83 G878 2023