TY  - BOOK
AU  - Grigsby, Mike
TI  - Marketing analytics: a practical guide to improving consumer insights using data techniques 
SN  - 9781398608191
U1  - CIR 658.83 G878 2023 
PY  - 2023///
CY  - London, United Kingdom
PB  - KoganPage
KW  - Marketing research
N1  - Includes references and index
ER  -