TY  - BOOK
AU  - Boone, Louis E.
AU  - Kurtz, David L. 
TI  - Contemporary marketing
SN  - 034236735
U1  - CIR 658.8 B724 2006 
PY  - 2006///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing
KW  - Business and Economics
KW  - Textbook
N1  - Includes index
ER  -