ABSTRACT
This study aimed to identify the effects of traffic to the local residents and to tourists who come to visit Tagaytay City every weekend. The researchers used Qualitative Research and conducted a face to face interview with the local residents, tourists, and Department of Tourism of Tagaytay City to narrate their experiences about the traffic congestion in the said City. There are three (3) major themes and two (2) sub-themes that were developed from the data collected: 1.) The Culprits of Traffic in Tagaytay City, 2) Outcomes of Traffic: a. Socio-Economic, b.Psychological/Emotional 3. The Solutions to Traffic Issues a. Infrastructure Improvement, b. Information distribution/dissemination, c. Human resource augmentation, d. Once visited, always wanted. The researchers would like to recommend that this study should be given to the Local DOT of Tagaytay which is responsible in the traffic issues in the said city and shall be discussed to the local residents and tourists of Tagaytay City.The researchers would like to recommend tarpaulin or billboards that state some positive effects of traffic in Tagaytay City. This will be placed in areas that commuters and drivers can see.