5 steps for finance to guide AI investment / DAvid Axson
Material type:
TextDescription: Vol 238 (4) pages41-44 : illustrations ; 27 cmISSN: - 0021-8448
- Journal of Accountancy / October 2024
Since the launch of ChatGPT in November 2022, artificial intelligence (AI) has gone from a niche technology to a purported agent of transformational change in everything from disease diagnosis health care to fraud detection. Goldman Sachs estimates that global investment in AI could reach $200 billion by 2025.
As finance professionals, we have been here before. Each new technology - such as ERP systems, data warehouses, e-commerce, and data analytics - is touted as the solution to myriad problems and the creator of new opportunities. Reality has been a little different. Each of these technologies has changed finance in its own way, but none has been the panacea that was originally promised.
The reality is that no single technology is the answer. Al may be an-other, potentially powerful, addition to the business toolbox, but there is no such thing as a stand-alone AI business case. There are only business cases that holistically evaluate the technology and human elements that must work together to deliver value.
As finance professionals field an increasing number of business cases relating to Al applications, here are five steps they can take to become effective partners in assessing and adopting Al across the enterprise.
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