Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

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Material type: Text

TextPublication details: New York : McGraw- Hill Companies, Inc., 2007.Edition: 7th editionDescription: xxvi, 820 pages : black and white illustrations ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Olivarez College Tagaytay On Display	CIR	CIR 659.1 B427 2007 (Browse shelf(Opens below))	Available	5342

Includes glossary, and index.

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