ABSTRACT
This paper analyzed how the online sellers of second-hand clothes sustained their profitability in the midst of the COVID-19 pandemic. It is surprising that online selling has emerged drastically during the pandemic, especially selling second-hand clothes online. Back in
the normal days, people could buy second-hand clothes only at the physical stores, but now it is the most selling item online. The purpose of this research was to know the ways and strategies on how these online sellers of second-hand clothes managed to adapt to the pandemic and still earn profit. This paper would help other aspiring entrepreneurs whether online or offline selling. The researchers have found a participant from Laguna. A qualitative approach was applied to this research. This online seller of second-hand clothes was interviewed regarding how he runs his online business and how he managed to adapt to the pandemic situation. The result of this study revealed the ways and strategies on how this online seller of second-hand clothes sustained his business’ profitability amidst the pandemic. The researchers have found based on the result of the study that marketing mix plays a vital role for the success and sustainability of a business. From a business perspective, this study emphasized not only the strategies on what an online seller should
perform, but also their courage and determination to earn while giving good quality service to their customers.