Normal view MARC view ISBD view

Using data to optimize marketing and sales strategies / Fidel Dhana

By:

Dhana, Fidel

Material type: Text

TextPublication details: Durham, NC : AICPA & CIMA , 2024-Description: Vol 238 (3) Pages 40-46 : illustrations , 28 cmUniform titles:

Journal of Accountancy / September 2024

Subject(s):

Corporate finance

List(s) this item appears in: Periodical index

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain customers relative to their purchases. Understanding customer acquisition cost (CAC), customer lifetime value (LTV), and their interdependent relationship is pivotal for strategic business planning. Accountants and finance professionals willing to access and compute the data can gain actionable insights to optimize marketing and sales strategies and guide the business toward greater profitability and growth. But common challenges and potential pitfalls lurk along the way.

There are no comments on this title.

to post a comment.

Back to results

1 Henke's med-math :
by Buchholz, Susan.
2 Henke's Med-Math : Dosage calculation, preparation & administration
by Susan Buchholz

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat)
Other Databases (Google Scholar)
Online Stores (Bookfinder.com)
Open Library (openlibrary.org)