I. ABSTRACT

This study's primary objective was to identify the factors that influence students' preferences
toward accounting schools, particularly those in Amadeo, Cavite. The researchers presumably
use percentages and frequency counts to thoroughly grasp the respondents' demographic profile
and the variables affecting their selection of accounting programs. This demonstrates what
influences students' decisions about where to pursue accounting education. This study's primary
tool was a survey questionnaire, and the mean score and ANOVA were utilized to determine the
statistical treatment. The overall results demonstrate that personal preferences, accessibility, and
ease of use heavily influence student decisions about accounting schools. Students are mainly
concerned with the quality of education, their preferences, and the convenience of the school
when making such a significant choice. The study demonstrates that respondents' personal
preferences for a given school rise in tandem with increases in perceived educational quality and
vice versa. This association also holds for the school's proximity and accessibility, demonstrating
its importance to children regarding their ideal learning surroundings. The respondents prefer
educational institutions that provide convenient access and excellent quality education. This
study was limited to a few Amadeo, Cavite schools. It is recommended that a comparable study
with a larger pool of potential participants be performed to see if the outcomes will still match
those reported in this study. Additionally, the researcher suggested that it serve as the foundation
for upcoming studies on the elements influencing students' preferences for accounting programs.
Investigating this in various contexts may help other academics better understand the elements
influencing students' decisions on where to pursue their accounting studies.