Essentials of marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.

By:

Lamb, Charles W

Contributor(s):

Material type: Text

TextPublication details: Singapore : Thompson Learning Asia, 2001.Edition: 2nd editionDescription: xxvii, 579 pages : black and white illustrations ; 25 cm., paperbackISBN:

9812403132

Subject(s):

Marketing -- Management

DDC classification:

CIR 658.8 L218 2001

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Olivarez College Tagaytay On Display	CIR	CIR 658.8 L218 2001 (Browse shelf(Opens below))	Available	4082

Includes glossary and index.

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