Marketing strategy : text and cases / O.C Ferrell, Michael Hartline.

By:

Ferrell, O.C

Contributor(s):

Hartline, Michael

Material type: Text

TextPublication details: Singapore : Cengage Learning, c2015.Edition: 6th editionDescription: xxvi, 587 p. : black and white illustrations ; 25 cmISBN:

9789814698856

Subject(s):

Marketing -- Management

DDC classification:

CIR 658.8 F413m 2015

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Olivarez College Tagaytay On Display	CIR	CIR 658.8 F413m 2015 (Browse shelf(Opens below))	1	Available	8070

Includes appendix and index.

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