Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius.

By:

Kerin, Roger A

Contributor(s):

Material type: Text

TextPublication details: New York : McGraw-Hill, 2006.Edition: 8th editionDescription: xiii, 733 pages : colored illustrations ; 28 cm., paperbackISBN:

9780071116084

Subject(s):

Marketing

DDC classification:

CIR 658.8 M345 2006

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Olivarez College Tagaytay On Display	CIR	CIR 658.8 M345 2006 (Browse shelf(Opens below))	Available	5526

Includes glossary, index.

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