I. ABSTRACT

In this study, researchers conducted a thorough investigation into the proliferation of coffee shops
in Tagaytay City, aiming to grasp the perspectives of key stakeholders such as coffee shop
proprietors, locals, tourists, and municipal authorities. Utilizing interviews, surveys, and
observations, they sought to unveil the opportunities & challenges and overall impact perceived
by these stakeholders. The analysis yielded significant themes, including economic development,
cultural enrichment, environmental sustainability, and community engagement, offering valuable
insights for academic understanding and practical implications for policymakers, entrepreneurs,
and residents alike. Anchored in the social exchange theory, the study delved deeper into the
stakeholders' viewpoints, acknowledging the influence of social interactions on decision-making
processes. Through a case study approach, the researchers meticulously gathered and analyzed
data from in-depth interviews and group discussions, revealing various factors driving the
expansion of coffee shops in Tagaytay City, such as shifting consumer preferences, lifestyle trends,
and technological innovations. The study underscored the significance of coffee shops in the daily
lives of people, highlighting both challenges and opportunities. Participants, including local
government units, citizens, coffee shop owners, and barangay officials, shared their insights on the
implications of this expansion. Through qualitative methods like one-on-one interviews and
Spontaneous Group Discussions (SGD), the researchers captured a nuanced understanding of
stakeholders' perspectives, providing valuable inputs for sustainable urban development strategies
not only in Tagaytay City but also in similar contexts. Overall, the study illuminates the dynamic
landscape of coffee shops in Tagaytay City, offering crucial insights for informed decision-making
and strategic planning to ensure sustainable urban development in the city and beyond.