I. ABSTRACT

This study aimed to examine the digital platform, online selling strategy, and challenges in gaining
sustainability through the lens of pandemic-induced online sellers. In the analysis of this study, it
became clear that social media was used daily, and awareness was high. Gathering seven (7) online
sellers who started their online business through the lens of the pandemic in different locations
and product categories. The researchers generate an output from the findings concerning the postpandemic online selling strategy that assists online sellers concerning online selling strategy,
inventory, a social media platform, and customer relationship management. It may serve as a
directory of online sellers in the context of running an online business amid a pandemic. The
researcher recommends that online sellers provide gratification to their customers, maintain an
effective customer relationship, value the customers, and provide comprehensive information to
consumers. Furthermore, purposive sampling was employed to identify the possible compatible
participants who fit the study's objectives. The data were gathered through in-depth interviews via
Google Meet and were analyzed using transcribing and thematic analysis. Researchers revealed
that Shopee and Facebook are the most powerful tools they use to make their online business more
profitable and accessible. Researchers revealed that Shopee and Facebook were the most powerful
tools they used to increase the profitability of their online businesses more efficiently. Moreover,
it distinguishes the participants' effective and efficient online selling strategy to increase their
monthly sales and how online sellers can sustain their online businesses during a pandemic.
Referrals from friends, family, and other customers help to sustain their online business. Through
the participants' customer interaction and communication skills, the researchers determine whether
or not their customers are satisfied with the service quality and product. Altogether, false customer
reviews and feedback significantly impacted the company's image. An internet business suffers
greatly when it receives false reviews.