Abstract :
A home-based food business is a process of making and selling food from home comfort. While
this is a good option for many home-based food entrepreneurs, managers, and employees, there
are restrictions on what can be done in many jurisdictions where food, hygiene, and health and
safety laws regulate the production of food made for sale from the home environment. Since the
day the alarming growth of COVID-19 led to lockdown and loss of employment, some thought
that selling by using Social Media Platforms could help the home-based workers throughout this
crisis following the health protocols given by IATF. Social media can easily manage to post
pictures and sell items, particularly foods. This paper was written to determine the influence of
social media platforms on home-based food businesses in Alfonso, Cavite, and to propose a
comprehensive marketing plan to the home-based food entrepreneurs, managers, and employees.
The eighty-four (84) respondents are from the selected sixteen (16) barangays of Alfonso, Cavite.
The quantitative approach to determining the level of influence of social media on home-based
food businesses is used and utilizes a correlational descriptive method of research. The
questionnaire was distributed to respondents via an online Google form survey. After gathering
the necessary information, the percentage of responses to each question is calculated. The study
revealed that social media has a powerful influence on the home-based food business and a strong
significant relationship between the influence of social media platforms on the performance of
home-based food business.