000			02790nam a22002297a 4500
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040			_cOCT
100			_a Arenas, Kennet Kobe B.
245			_aProficiency on the use of digital marketing tools among micro and small enterprises (mses) in tagaytay city and silang : _bBasis for a proposed digital marketing training design / _cKennet Kobe B. Arenas, Monina Jane L. Reyes, Karla P. Belardo, Louise Allana B. Bayla
300			_aVol 3 (1) pages 34-48 : _billustrations ;
500			_aI. ABSTRACT The world is moving towards innovation, technology, advancement, etc., which are becoming new trends in digital marketing. This will have various advantages, such as sales being less timeconsuming, easy to interact with, financially accessible, and cost-efficient (Alyahya M et al., 2020). Digital marketing is all about the use of technology to market the products and services of a business to consumers, such as email marketing, mobile marketing, social media marketing, search engine optimization (SEO), pay-per-click (PPC), and online advertising. The researcher wants to know the level of proficiency in digital marketing tools of micro and small enterprises since most of the literature only focuses on the utilization of digital marketing tools rather than on proficiency in using digital marketing tools. A purposive sampling of 125 respondents among micro and small enterprises was gathered, taking into consideration the selection criteria. The respondents, the micro and small enterprise owners and managers around Tagaytay City and Silang were asked to answer a survey questionnaire about their proficiency in digital marketing tools. In general, the respondents have a high level of proficiency in using digital marketing tools. However, the respondents could be more proficient in using search engine optimization (SEO) and pay-perclick (PPC). Results suggested addressing the current deficit in the level of proficiency in using search engine optimization (SEO) and pay-per-click (PPC) by enrolling in a free training program available at HubSpot, Coursera, Facebook Blueprint, Udemy, Simplilearn, WordStream, Digital Marketing Institute, and Asian Institute of Management. They offer different training programs about search engine optimization and pay-per-click to enhance their proficiency in using search engine optimization and pay-per-click.
650			_aDigital Marketing Tool
650			_aOnline Advertising
650			_aMicro and Small Enterprises
650			_aDigital Marketing Training Plan
650			_aBusiness Owners.
700			_aReyes, Monina Jane L.
700			_a Belardo, Karla P.
700			_aBayla, Louise Allana B.
942			_2ddc _cCR _n0
999			_c10077 _d10077