000			02461nam a22002057a 4500
005			20250109141523.0
008			250109b ph ||||| |||| 00| 0 eng d
040			_cOCT
100			_aEdrada, Rowen Paul
245			_aEquipped to be employed : _bExploring the impact of marketing literacy to Employment Readiness of the BSBA Graduates / _cEdrada, Rowen Paul, Nodo, John Anthony B., Paqueg, Florenz Ericka N., Villalobos, Ferlyn C.
300			_aVol 3 (1) pages 49-70 : _billustrations ;
500			_aI. ABSTRACT Many researchers and practitioners have applied the concept of career readiness to their respective fields. Despite the importance of career readiness skills for marketing students, there is a lack of comprehensive research that examines different types of career readiness skills in marketing. By conducting this study, the researchers intend to delve into the nuanced experiences of graduates, specifically exploring how their acquired marketing knowledge directly translates into job-related competencies. The participants are BSBA graduates at Olivarez College Tagaytay majoring in Marketing Management. The method of finding patterns used within qualitative data is called thematic analysis, according to Braun & Clarke (2006). It is the first qualitative method to be studied because it offers fundamental abilities that help do a wide range of other analyses. The flexibility of learning and teaching work is a significant advantage because it is not tied to any specific theory or perspective. A look at the career choices of people in different age groups can be obtained from the statistics. Notably, twenty percent of people in late adulthood work in roles related to communication and work in occupations centered around operations. On the other hand, a third of the younger generation of early adulthood prefers jobs that include providing services. Fascinatingly, there is a clear tendency among those in the mid-adulthood range: half want to work in the service industry. These findings reveal how age also influences career choices, how marketing knowledge is practically applied, how skills match job requirements, and how this affects job readiness for marketing graduates.
650			_aMarketing Literacy
650			_aEmployment Readiness
650			_aGraduates
700			_aNodo, John Anthony B.
700			_aPaqueg, Florenz Ericka N.
700			_aVillalobos, Ferlyn C.
942			_2ddc _cCR _n0
999			_c10078 _d10078