000			02532nam a22002417a 4500
005			20250110145609.0
008			250110b ph ||||| |||| 00| 0 eng d
022			_a1908-3165
040			_cOCT
100			_aAlfonso, Daniella Jenn R.
245			_aThe extent of implementation of technology-based self-service (tbss) among fast-food restaurants : _bA mixed method approach / _cDaniella Jenn R. Alfonso., Roland Dave H. Dela Cruz., John Errol A. Hernando John Humprey T. Vida
300			_aVol 3 (1) pages 184-213 : _billustrations ;
500			_aI. ABSTRACT The Technology-Based Self-Service (TBSS) has one of the most significant impacts on today's food service industry. Thus, TBSS was implemented to provide a high level of customer satisfaction. This study aimed to determine the level of satisfaction in terms of engagement, functionality, aesthetics, and information quality. This study also dealt with the challenges of the use of TBSS. This study also determined the difference in the level of TBSS satisfaction and users' profiles. A mixed-method approach was used to analyze the extent of TBSS implementation further. The researchers used concurrent triangulation as a research design to gather and analyze quantitative and qualitative data simultaneously. After gathering the data from the survey and interview, using probability sampling method and descriptive analysis were used to summarize and find patterns for the qualitative six (6) step process. The data were coded, and the result of the survey revealed that most of the customers are satisfied with the implementation of TBSS in fast-food restaurants. The data collected from the interview revealed that not all customers are experiencing high levels of satisfaction in using TBSS, especially elders. The self-ordering process has become part of a new age of dining experience. To further satisfy the customers, this study proposed that an upgrade of a system is to occur as part of the TBSS maintenance process as well as its visual representation of the products on the screen. This study posed to provide further information about the device and its impacts upon implementation in fast-food restaurants around the globe.
650			_aExtent Implementation
650			_ahigh level satisfaction
650			_aself-ordering
650			_afood service industry
650			_aTBSS
700			_a Dela Cruz, Roland Dave H.
700			_aHernando, John Errol A.
700			_aVida, John Humprey T.
942			_2ddc _cCR _n0
999			_c10086 _d10086