000			02750nam a22002777a 4500
005			20250111143417.0
008			250110b ph ||||| |||| 00| 0 eng d
022			_a1908-3165
040			_cOCT
100			_aDizon, Rochelle T.
245			_aCustomers’ perceptions on visible tattoos on tourism and hospitality professionals : _bA cross-sectional quantitative study / _cDizon, Rochelle T., Rivera, Frances Elisa A., Salamatin, Yna Jericha G., Tidbury, James Kyle, Videña, Tristle M
300			_aVol 4 (1) pages 51-74 : _billustrations ;
500			_aI. ABSTRACT Visible tattoos have transcended their subcultural roots to become mainstream elements of personal expression, yet their acceptance in professional settings, particularly within the tourism and hospitality industry, remains variably perceived. This study investigates how visible tattoos on hospitality professionals affect customer perceptions, addressing a significant gap in quantitative data regarding customer viewpoints. This cross-sectional quantitative study surveyed 255 customers from various tourism and hospitality establishments in Tagaytay City using purposive sampling to reflect diverse interactions in hotels, restaurants, and coffee shops by the use of an adapted survey questionnaire by Hamilton (2019). Participants rated their perceptions of professionalism and aesthetic appeal of visible tattoos on service providers using a Likert scale. The findings indicate a moderate acceptance of visible tattoos across the sector, with a mean score of 2.99 suggesting neutral to slightly positive attitudes. Younger demographics showed a more favorable perception, associating tattoos with individuality and creativity, while older groups tended to view them as unprofessional. Significant industry-specific differences were observed, with casual settings like coffee shops showing greater acceptance compared to formal environments like hotels. The results suggest that tourism and hospitality businesses need to consider these nuanced perceptions in their policy formulations and staff training programs. Adapting dress code policies and fostering a workplace culture that respects diverse expressions of identity may enhance customer relations and employee satisfaction in this dynamically changing industry.
650			_aVisible Tattoos
650			_aTourism and Hospitality Industry
650			_aCustomer Perceptions
650			_aProfessionalism
650			_aIndividuality and creativity
650			_aDress code policies
650			_a Workplace culture
700			_aRivera, Frances Elisa
700			_aSalamatin, Yna Jericha
700			_aTidbury, James Kyle
700			_aVideña, Tristle M.
942			_2ddc _cCR _n0
999			_c10089 _d10089