000			02837nam a22003617a 4500
005			20250113112433.0
008			250113b ph ||||| |||| 00| 0 eng d
040			_cOCT
100			_aAnarna, Joven
245			_aThe Impact of COVID-19 pandemic on the mothers’ buying behavior of grade 12 Accountancy, Business and Management Students at Olivarez College Tagaytay / _cJoven Anarna, Mharben Cariño, Jerwin Dapitan, Alexander Pingul, Nadren Sarip, Julien Kaye Aguilar, Gheneen Cusi, Allen Mae Porsona, Ana Roselle Pulido
300			_aVol 1 (1) pages 66-82 : _billustrations ;
500			_aI. ABSTRACT Consumer buying behavior is the overall attitudes, preferences, intentions, and decisions of the consumers when purchasing a product or service (Grimsley, 2015). This study explored the impact of CoViD-19 pandemic on the buying behavior of consumers in terms of personal, psychological, social, economic and cultural. This study has been motivated by the realization that there are few local studies about the impact of pandemic on the consumer buying behavior. Thus, it is imperative that the questions that the researchers wanted to have answers should be identified and addressed. Data were collected through a validated 25-item web-survey using Google Forms. The researchers selected grade 12 ABM students’ mothers as respondents to observe and showcase the impact of the CoViD-19 pandemic on their buying behavior as consumers. The researchers used the Stratified Sampling Technique that acquired 108 respondents that had been derived using the Slovin’s formula. Since there were 3 sections for the grade 12 ABM strand, each section had 36 respondents that participated in the study. This study showed that CoViD-19 has a great impact on the buying behavior of consumers in terms of personal, psychological, social, economic and cultural aspects. Results show that the consumer buying behavior in terms of economic aspect has been the most impactful while the psychological aspect has been least impactful. Thus, the respondents’ buying behavior was mainly influenced by many economical factors. The researchers recommended the mothers to control their allocated budget and maximize the usefulness of their financial resources
650			_aconsumers
650			_abuying behavior
650			_apandemic
650			_apersonal
650			_apsychological
650			_asocial
650			_aeconomical
650			_acultural
650			_amothers
650			_acontemporary
650			_abudget
700			_aCariño, Mharben
700			_aDapitan, Jerwin
700			_aPingul, Alexander
700			_aSarip, Nadren
700			_aAguilar, Julien Kaye
700			_aCusi, Gheneen
700			_aPorsona, Allen Mae
700			_aPulido, Ana Roselle
942			_2ddc _cCR _n0
999			_c10109 _d10109