| 000 | 00549nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 131206b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1578511445 | ||
| 082 | _aCIR 658.8 H339 1999 | ||
| 245 | _aHarvard business review on brand management. | ||
| 260 |
_aBoston : _bHarvard Business School Press, _c1999. |
||
| 300 |
_av, 204 pages : _bblack and white illustrations ; _c21 cm., _fpaperback. |
||
| 440 | _a(The Harvard business review paperback series) | ||
| 500 | _aIncludes index, and glossary. | ||
| 650 | _aBrand name products. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1279 _d1279 |
||