000 00594nam a22001937a 4500
008 131207b xxu||||| |||| 00| 0 eng d
020 _a9814040916
082 _aCIR 658.8 J42 1998
100 _aJay, Ros.
245 _aMarketing on budget /
_cRos Jay.
250 _a1st edition.
260 _aLondon :
_bThomson Business,
_cc1998.
300 _aviii, 209 pages :
_bblack and white illustrations ;
_c25 cm.
440 _a(Marketing toolkits series)
500 _aIncludes appendix, and index.
650 _aMarketing
_x Management.
650 _aMarketing
_zGreat Britain.
942 _2ddc
_cBK
999 _c1786
_d1786