| 000 | 00696nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 140524b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789810699925 | ||
| 082 | _aCIR 647.940688 K874f 2006 | ||
| 100 | _aKotler, Philip. | ||
| 245 |
_aFundamentals of marketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
||
| 250 | _a4th edition. | ||
| 260 |
_aSingapore : _bPearson Education South Asia Pte. Ltd., _cc2006. |
||
| 300 |
_axxiv, 932 pages : _bblack and white illustrations ; _c25 cm. |
||
| 500 | _aIncludes glossary, and index. | ||
| 650 |
_aHospitality industry _x Marketing. |
||
| 700 | _aBowen, John T. | ||
| 700 | _aMakens, James C. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3835 _d3835 |
||