| 000 | 00652nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 140529b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0324068611 | ||
| 082 | _aCIR 658.8 L218 2002 | ||
| 100 | _aLamb, Charles W., Jr. | ||
| 245 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
||
| 250 | _a6th edition. | ||
| 260 |
_aSingapore : _bSouth Western Publishing, _c2002. |
||
| 300 |
_axiv, 751 pages : _bcolored illustrations ; _c28 cm., _fhardbound. |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing. | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 | _aHair, Joseph F. | ||
| 700 | _aMcDaniel, Carl D. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4119 _d4119 |
||