| 000 | 00664nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 140529b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9812403132 | ||
| 082 | _aCIR 658.8 L218 2001 | ||
| 100 | _aLamb, Charles W. | ||
| 245 |
_aEssentials of marketing / _b _cCharles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel. |
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| 250 | _a2nd edition. | ||
| 260 |
_aSingapore : _bThompson Learning Asia, _c2001. |
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| 300 |
_axxvii, 579 pages : _bblack and white illustrations ; _c25 cm., _fpaperback. |
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| 500 | _aIncludes glossary and index. | ||
| 650 |
_aMarketing _x Management. |
||
| 700 | _aHair, Joseph F., Jr. | ||
| 700 | _aMcDaniel, Carl . | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4121 _d4121 |
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