000			00609nam a22001697a 4500
008			140529b xxu||||| |||| 00| 0 eng d
020			_a9780470821626
082			_aCIR 658.8 D262 2005
100			_aDavis, John.
245			_aMagic numbers for consumer marketing : _bkey measures to evaluate marketing success / _cJohn Davis.
260			_aSingapore : _bJohn Wiley & Sons, Inc., _c2005.
300			_avii, 309 pages : _bblack and white illustrations ; _c26 cm., _fhardbound.
500			_aIncludes appendix, and index.
650			_aMarketing _x Evaluation.
650			_aMarketing research.
942			_2ddc _cBK
999			_c4125 _d4125