000			00694nam a22001817a 4500
008			140529b xxu||||| |||| 00| 0 eng d
020			_a9781591396192
082			_aCIR 658.802 K49b 2005
100			_aKim, W. Chan.
245			_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renee Mauborgne.
260			_aMassachusetts : _bHarvard Business School Press, _cc2005.
300			_axv, 240 pages : _bblack and white illustrations ; _c24 cm., _fhardbound.
500			_aIncludes appendix, bibliography, and index.
650			_aNew Products.
650			_aMarket segmentation.
700			_aMauborgne, Renee.
942			_2ddc _cBK
999			_c4145 _d4145