000			00746nam a22002177a 4500
008			140529b xxu||||| |||| 00| 0 eng d
020			_a9780071106689
082			_aCIR 658.8342 H393 2007
100			_aHawkins, Del I.
245			_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250			_a10th edition.
260			_aNew York : _bMcGraw- Hill Companies, Inc., _c2007.
300			_axxiv, 790 pages : _bcolored illustrations ; _c25 cm.
500			_aIncludes index.
650			_aCase studies.
650			_aConsumer behavior _zUnited States.
650			_aMarket surveys _zUnited States.
700			_aMothersbaugh, David L.
700			_aBest, Roger J.
942			_2ddc _cBK
999			_c4155 _d4155