000			00497nam a22001697a 4500
008			140529b xxu||||| |||| 00| 0 eng d
020			_a0805864555
082			_aCIR 658.827 B328b 2008
100			_aBatey, Mark.
245			_aBrand meaning / _cMark Batey.
260			_aNew York : _bRoutledge, _c2008.
300			_axix, 257 pages : _bblack and white illustrations ; _c22 cm.
500			_aIncludes index.
650			_aBranding (Marketing).
650			_a Product management.
942			_2ddc _cBK
999			_c4157 _d4157