| 000 | 00661nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 140529b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072525231 | ||
| 082 | _aCIR 658.822 P455 2005 | ||
| 100 | _aPerreault, William D., Jr. | ||
| 245 |
_aBasic marketing : _ba global- managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
||
| 250 | _a15th edition. | ||
| 260 |
_aBoston : _bMcGraw-Hill Companies, _c2005. |
||
| 300 |
_axli, 787 pages : _bblack and white illustrations ; _c26 cm. |
||
| 650 |
_aMarketing _xManagement. |
||
| 650 |
_aExport marketing _xManagement. |
||
| 650 | _aMarketing. | ||
| 700 | _aMcCarthy, E.Jerome. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4158 _d4158 |
||