000			00669nam a22002057a 4500
008			140530b xxu||||| |||| 00| 0 eng d
020			_a0130477222
082			_aCIR 659.122 W456 2004
100			_aWells, Williams.
245			_aAdvertising : _bprinciples and practice / _cWilliam Wells, John Burnett, Sandra Moriarty.
250			_a6th edition.
260			_aSingapore : _bPrentice Hall, Inc., _c2004.
300			_axxxii, 599 pages : _bblack and white illustrations ; _c26 cm.
500			_aIncludes appendix, glossary, and index.
650			_aAdvertising.
650			_aReclame.
700			_aBurnett, John.
700			_aMoriarty, Sandra.
942			_2ddc _cBK
999			_c4192 _d4192