000			00714nam a22002057a 4500
008			140530b xxu||||| |||| 00| 0 eng d
020			_a9780071260749
082			_aCIR 659.1 B427 2007
100			_aBelch, George E.
245			_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch.
250			_a7th edition.
260			_aNew York : _bMcGraw- Hill Companies, Inc., _c2007.
300			_axxvi, 820 pages : _bblack and white illustrations ; _c26 cm.
500			_aIncludes glossary, and index.
650			_aCommunication in marketing.
650			_aSales promotion.
650			_aReclame.
700			_aBelch, Michael A.
942			_2ddc _cBK
999			_c4200 _d4200