| 000 | 00614nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 131129b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071250158 | ||
| 082 | _aCIR 658.802 C898s 2006 | ||
| 100 | _aCravens, David W. | ||
| 245 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
||
| 250 | _a8th edition. | ||
| 260 |
_aUSA : _bMcGraw-Hill, _c2006. |
||
| 300 |
_axvii, 726 pages : _bblack and white illustrations ; _c26 cm., _fpaperback. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _x Decision making. |
||
| 650 |
_aMarketing _x Management. |
||
| 700 | _a Piercy, Nigel F. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c468 _d468 |
||