000			00527nam a22001697a 4500
008			131129b xxu||||| |||| 00| 0 eng d
020			_a978007167962
082			_aCIR 658.8 C157m 2010
100			_aCallen, Barry.
245			_aManager's guide to marketing, advertising, and publicity / _cBarry Callen.
260			_aNew York : _bMcGraw-Hill, _c2010.
300			_axviii, 250 pages : _bblack and white illustrations ; _c23 cm.
500			_aIncludes index.
650			_aAdvertising.
650			_aMarketing.
942			_2ddc _cBK
999			_c471 _d471