000			00668nam a22001937a 4500
008			131130b xxu||||| |||| 00| 0 eng d
020			_a0071253297
082			_aCIR 658.8 Z48 2006
100			_aZeithaml, Valarie A.
245			_aService marketing : _bintegrating customer focus across the firm / _cValerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250			_a4th edition.
260			_aNew York : _bMcGraw-Hill , _c2006.
300			_axxvii, 708 pages : _bblack and white illustrations ; _c26 cm.
500			_aIncludes index.
650			_aService industries _x Marketing.
700			_aBitner, Mary Jo.
700			_aGremler, Dwayne D.
942			_2ddc _cBK
999			_c483 _d483