| 000 | 00595nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 170113b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789814646093 | ||
| 082 | _aCIR 658.8 P441m 2013 | ||
| 100 | _aPeter, J. Paul. | ||
| 245 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
||
| 250 | _a11th edition. | ||
| 260 |
_aNew York : _bMc Graw Hill, _cc2013. |
||
| 300 |
_axvii, 796 p. : _bblack and white illustrations ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 | _aDonnelly Jr., James H. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c5645 _d5645 |
||