| 000 | 00593nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 181211b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0135175666 | ||
| 082 | _aSHS CIR 659.1 R91k 1992 | ||
| 100 | _aRussell, J. Thomas. | ||
| 245 |
_aKlepper's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane. |
||
| 250 | _a12th edition. | ||
| 260 |
_aEaglewood Cliffs, New Jersey : _bPrentice Hall, _c1992. |
||
| 300 |
_axix, 755 pages : _bcolored illustrations ; _c28 cm. |
||
| 500 | _aIncludes glossary, and index. | ||
| 650 | _aAdvertising. | ||
| 700 | _aLane, W. Ronald. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7493 _d7493 |
||