000			00542nam a22001577a 4500
008			191024b xxu||||| |||| 00| 0 eng d
020			_a9789719811244
082			_aCIR 658.8 P93e 2019
100			_aPride, William M.
245			_aEssentials of marketing management / _cWilliam M. Pride, O.C. Ferrell.
260			_aEDSA, South Triangle, Quezon City : _bC & E Publishing Inc., _c2019.
300			_aviii, 386 pages : _bblack and white illustrations ; _c25 cm.
650			_aMarketing management.
700			_aFerrell, O.C.
942			_2ddc _cBK
999			_c7851 _d7851