000			00746nam a22002177a 4500
008			191024b xxu||||| |||| 00| 0 eng d
020			_a9789814846875
082			_aCIR 658.42 An26a 2019
100			_aAndrews, J. Craig.
245			_aAdvertising, promotion, and other aspects of integrated marketing communications / _cJ. Craig Andrews, Terence A. Shimp.
250			_a10th Edition.
260			_aSingapore : _bCengage Learning Asia Pte Ltd., _c2019.
300			_aiv, 635 pages : _bblack and white illustrations ; _c25 cm.
500			_aIncludes index.
650			_aSales promotion.
650			_aAdvertising.
650			_aCommunication in marketing.
650			_aDirect marketing.
700			_aShimp, Terence A.
942			_2ddc _cBK
999			_c7852 _d7852